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Digital Marketing Courses for Entrepreneurs

 
 

Hey!
I’m Rosa-Clare

When I graduated from high school I was accepted into a ‘guinea pig' degree at Macquarie University. Bachelor of Marketing & Media was the first and only of its kind in Australia where marketing and media were brought together in the one degree. Only 30 of us were accepted into the study as we were launched into a series of experimental classes and lectures.

Looking back, this degree was very influential to my career in startups that followed. ‘Trial and error’ has become the ever present theme of my day-to-day.

I am a creative person by nature as I love to spend my spare time painting portraits, collecting ornaments and hand crafting clay. While the business world may not seem relevant to the art world, I have found that there is nothing more creative then starting businesses from scratch, proving the market, and creatively drawing customers to purchase from you.

 
 
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It’s been 3 weeks since we’ve launched @getcrockd We’ve been selling kits every day since, we’re about to hire our first team member and we have incredible collab opportunities coming at us! Running a product business comes w
KATE SPADE 🛍️ A hugely successful and self made entrepreneur, a visionary fashion designer and a cautionary tale of mental health. Kate built her empire from the ground up. What started in 1993 on the floor of her New York apartment later went on
A good book can change your mind set. One book that Tim Ferris recommended in one of his podcasts was “I am a rhinoceros”. It’s very #MURICA and almost hilarious at times but it’s stuck with me. Every time i feel like my mind
I just had the BEST weekend in Melbourne with my love. We stayed in the gorgeous Blackman’s Art Series Hotel. We spent Sunday morning being crazily inspired by the KAWS exhibition at the National Gallery of Victoria. We indulged in a long incr
I’ve NEVER ever used the adobe suite. I’ve never taken a design course and I wouldn’t call myself a “drawer”. But I fricken live by my “Bootstrap everything” philosophy. On Friday, I did a 1 hour course on i
This time of the year invokes so much PRESSURE. Pressure to hit the goals you set at the start of the year, financial pressure, family pressure and pressure to unwind and “be in the moment”. For anyone else feeling the pressure right now.
Does your website’s homepage answer these 3 questions? 🤯 If it doesn’t, you’re likely leaving money on the table. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ It’s week 2 of my Bootstrap Marketing Entrepreneur program and we’re currently going through al
 
 

My Career

In my very short 26 years I have somehow managed to build a very diverse and very interesting career. I have worked as a B2B marketer selling $500,000 software to Government agencies. I have worked and lived in Vietnam helping to build and promote a social enterprise for disadvantaged youth. I’ve worked for one of the biggest advertising agencies in the world, Havas, and helped manage their largest client: Defence Force Recruiting.

I was later pulled into the start up scene by an old colleague who was co-founding a travel start up looking to change the way people booked activities, Leezair.

 

I was then drawn over to an Airbnb property management company called Hometime as their Head of Marketing (still here!).
I have worked for businesses that have failed, and I have worked for businesses that have thrived.

Now I have built my own business that’s helping MORE startups and small businesses reach their potential.

 
 

My Philosophy

There’s a reason why I named by business “Bootstrap Marketing”. I really, really believe in bootstrapping [almost] everything in your business first before outsourcing it or hiring for it.

I approach every business decision, strategy or campaign with a ‘test first, scale later’ frame of mind.

I never worry about ‘doing it all’ and I would always discourage businesses from trying to be everything to everyone.

 

My philosophy is all about helping businesses to find and own their niche market. I teach and mentor my clients to do the following:

  • Discover their niche market

  • Drive their niche market to their website at a low cost

  • Get site visitors to convert on their website

  • Optimise the experience (for more conversions and cheaper marketing!)

  • Scale, scale, scale, & grow to become the market leader in their industry