A Virtual Incubator
for Entrepreneurs
6 week program
Lifetime access
One off payment $400
A guided program for first-time-founders looking to grow and scale their business
Everything you need to know about digital marketing
This program teaches entrepreneurs exactly how to bring their idea to market and scale their conversions.
The core purpose of Bootstrap Marketing is to teach founders how to understand all aspects of digital marketing and to empower them to make better decisions with regards to their website and online advertising.
What You’ll Learn
In Bootstrap Marketing
The program works in four stages.
Stage 1. Getting In The Zone
First, it’s all about “Getting In The Zone” this is where I teach you how to validate your idea and forecast how much it’s going to cost you to acquire customers online.
You will learn:
How to think about your sales funnel
How to calculate your cost per customer
Stage 2. Optimisation
Second is the “Optimisation” stage. Here, founders learn exactly how to optimise their websites for data tracking, re-marketing and SEO. This stage also includes thorough guidance on how your page should be structured in order to convert visitor traffic.
You will learn:
User Experience Techniques
User Interface - what this means, and how to optimise it
How to create landing pages that convert
Search Engine Optimisation (how to discover easy-to-rank keywords + optimise your site for Google)
Google Analytics + User Tracking
Lead generation
Stage 3. Ready For Market
“Ready for market” is the third stage. This stage means that your business is ready to start driving traffic. I teach you EXACTLY how to do that with campaign tutorials from Facebook, Instagram and Google Ads.
You will learn:
How to create social media ads (Facebook & Instagram)
How to effectively create ads on Google
How to understand and take advantage of Facebook’s algorithm (learn about cookies, pixels etc)
How to remarket to website visitors
Stage 4. Retention
The final stage is “Retention” this is where I take you through different email marketing strategies to get more out of previous customers and subscribers.
You will learn:
Email marketing
Automations
Lead nurturing
Get digital marketing skills that will build your confidence and change your business forever.
$400
Understanding Digital Marketing Will Help Your Business Move Faster
Agencies charge between $4,000 and $22,000 a month
Every startup, business and agency needs an SEO, PPC (pay-per-click) or an analytics guru at some stage.
If you’re not thinking about learning digital marketing, than that means you’re going to be outsourcing it.
Agencies (especially the good ones) aren’t cheap. It’s imperative that you learn the fundamentals of digital marketing in order to effectively manage agencies or contractors. (You want to make sure you get your bang for buck!)
Don’t lose control over the most important function
Leads & customers are the lifeline of your business. If you don’t understand your marketing function, you’re putting your business in a very compromising position.
Average marketers and agencies leave leaky buckets all over the place! If you’re not sure how the systems and processes work in digital marketing than it’s going to be incredibly hard for you to
Increase your Confidence in your business idea
I know what it’s like to have a great idea but not have the confidence or skills needed to bring it to life.
One of the best features of this program is that it teaches you how to effectively analyse a market, discover demand and forecast how much $$ you will need to get it going.
This program never expires - so you can always feel confident knowing you have tutorials with you, whenever you need them.
Meet Your teacher
This 6 week program is taught by me, Rosa-Clare!
I have a speciality for start-up marketing. I have been helping startups grow and scale using digital marketing techniques for over 5 years.
Here are some brands I’ve worked with!
Rosa-Clare, is an expert in digital marketing
Rosa-Clare is an entrepreneur, a teacher and an expert in startup marketing.
With a background in tech startups, Rosa was a founding member and leader of Hometime, an Airbnb management business.
Applying her e-commerce knowledge to lead generation, Rosa was able to increase Hometime's conversions by 460% in less than 3 months.
Rosa-Clare was pivotal in the businesses 750% revenue growth in under 18 months.