A Digital Marketing Course for Mamas in Marketing.
Who is this course for?
For Mama's-in-marketing on maternity leave
Taking time off work to have a baby can be a really scary time.
As the date to return to work starts to creep up, you may start to question whether you can or want to go back to the career you had.
Who want to skill-up in Digital Marketing for a more flexible career
“Mama’s Got Flex Appeal” is about up-skilling women in traditional marketing & communications with digital marketing capabilities.
Digital marketing enables you to have flexibility to work where and when you want without sacrificing on pay.
Get superpower skills that will build your confidence and change your career forever.
$899 early bird offer
Up-Skilling in Digital Marketing Will Set Your Career Free
A Digital Marketers Hourly Rate Starts from $73
Every startup, business and agency needs an SEO, PPC (pay-per-click) or an analytics guru at some stage.
Since universities are still not teaching these skills, the demand for digital marketing experts way out ranks the current supply.
There are mass amounts of opportunity for digital marketing freelancers online.
Work when and where you like.
The best part about being a digital marketer is having the ability to work wherever and whenever you like.
The beauty of online marketing is that everything can be automated, scheduled and optimised at any time of the day.
Imagine earning $146 every time your child takes a nap!
Increase Your Confidence in Your Marketing Career
We should always be up-skilling and working on furthering our career development, whether we have kids or not!
However, after maternity leave it can feel like the entire industry has changed.
All of a sudden applying for jobs can feel like a really daunting task..
This course never expires - so you can always feel confident knowing you have tutorials with you, whenever you need them.
Course Outline
Week 1
Digital Marketing Theory
What is digital marketing
Accounts & tools set up (Like AdWords, Business Manager etc)
Week 2
Customer Acquisition Forecast
How to validate a business or campaign idea
How to forecast your customer acquisition cost
Week 3
User Experience (UX) & Landing Page Structure
How to make your website a selling machine
Landing page creation + optimisation
Week 4
Search Engine Optimisation (SEO)
How to create an effective SEO strategy
Technical steps to optimising your site
Bootstrap Marketing Search Console
Week 5
Data Analytics & Tracking
Data analytics demystified
How to use Google Analytics
Facebook Business Manager (setting up a pixel on FB)
Google Tag Manager
UTMs (Unique tracking parameters on your URLs)
Week 6
Social Media Marketing
Beyond the Boost - How Facebook’s ad algorithms actually work
Instagram advertising
Catalog Retargeting
Optimising for success
Week 7
Google AdWords
Account structure
Audience strategies
Campaign Set Up & Optimisation
Week 8
Content Marketing
Email Marketing
Retention Marketing through Drip & Trigger Emails
CRM
Segmentation
How the course works
🌟 A new lesson is released every week for 8 weeks
🌟 After each lesson you will be quizzed and scored
🌟 You’ll be invited to an exclusive ‘Mama’s Got Flex Appeal’ group
🌟 We’ll chat over an instagram ‘live’ three times during the course
Meet Your teacher
This 8 week digital marketing course for Mama’s is taught my me, Rosa-Clare!
I have a speciality for start-up marketing. I have been helping startups grow and scale using digital marketing techniques for over 5 years.
Here are some brands I’ve worked with!
Rosa-Clare, is an expert in digital marketing
Rosa-Clare is an entrepreneur, a teacher and an expert in startup marketing.
With a background in tech startups, Rosa was a founding member and leader of Hometime, an Airbnb management business.
Applying her e-commerce knowledge to lead generation, Rosa was able to increase Hometime's conversions by 460% in less than 3 months.
Rosa-Clare was pivotal in the businesses 750% revenue growth in under 18 months.
What’s included in the course?
✔️ 8 weeks worth of knowledge (broken into 20+ lessons)
✔️ A written transcript from each lesson (for those us who like written content)
✔️ Lifetime access to this very in-depth course
✔️ Confidence and competence that will help change your life.
It will be the best $899 you’ve ever spent in your life.